Supplementary, My Dear Watson

The fictional super-sleuth Sherlock Holmes was known to chide his simplistic sidekick, Dr. Watson. When explaining obvious steps in his line of deduction Holmes uttered that it was, “Elementary, my dear Watson.”

It would seem fitting that we paraphrase Mr. Holmes when it comes to the obvious: The market for nutritional supplements, vitamins and minerals, health food products and items sometimes folderol, has exploded in the past decade, becoming far more than elementary.

Fifteen years ago it would have been tough to find the selection of herbal supplements and vitamin derivatives now common in great numbers at the typical Walgreen’s and in even greater numbers at a Whole Foods or No Name Nutrition. How do we wade…

entered on 08/29/11 at 07:23 PM | read more »


Why not Creighton?

Tucked in among the few remaining warehouses in a formerly industrial part of Omaha, just north of downtown, is one of the most efficient football factories in America. Creighton soccer turns out winners with mechanical precision. If not for that other factory down in Lincoln – which produces a brand of football preferred by the locals and sold nationwide – the Bluejays could be the most successful college program in the state.

Maybe they already are. Since 1992 the Jays have made 18 NCAA tournament appearances, including 17 straight between 1992 and 2008. They’ve made it to the College Cup - soccer’s version of the Final Four - three times. CollegeSoccerNews.com calls Morrison Stadium the “most exciting venue”…

entered on 08/25/11 at 02:35 PM | read more »


Cosmic Forecast, Aug 25-Aug 31

All right! Let’s feel good before we get back to work, school and the Golden Rule: “Whoever has the most gold, rules.” Welcome into Virgo, the sign of Mother Nature. The New Moon in Virgo is late on Sunday, followed by a beautifully-aspected Moonday. Get out into it before it disappears amidst the necessity of the coming seasonal changes. Get the work done first. More next week! Happy exclamation points! I know times are hard, but read on, read on, read on…
MOJOPOPlanetPower.com

f VIRGO (8.23-9.22) By the time you read this, it’ll be over. You can go back to your life. It’s not fixed, but now it’s fixable. Start putting the pieces back together over…

entered on 08/24/11 at 08:43 PM | read more »


Who’s Your Bodyworker?

The audacity! Johnson & Johnson, one of the largest drug companies in the world, has launched a television ad that touts the “healing power of touch” then goes on to shill their latest Tylenol product. Talk about bait and switch!

The ad draws the viewer’s attention by using the appeal of a natural, safe and effective way to relieve pain that has been known for millennia: human touch. But within a few seconds, we realize touch has nothing to do with what the new Tylenol product is about. They’re trying to sell you a cream containing methyl salicylate, C12-15 alkyl benzoate, carbomer, cocoglycerides, distearyl ether, edetate disodium, ethylparaben, fragrance, glyceryl laurate, glyceryl stearate, methylparaben, myristlyl alcohol, phenoxyethanol, propylparaben,…

entered on 08/22/11 at 06:42 PM | read more »


The Dirt on Soap

Legend has it that around 2,500 years ago, along the banks of the river Tiber, on the lower slopes of mythical Mt. Sapo, handmaidens would wash clothes. Upstream was a temple, the site of ritual animal sacrifice. On days following rain, maidens noticed the river water produced whitish clumps. When fabrics were rubbed with the clumps, the whites were whiter and the colors were brighter. Legend continues that upstream, rainwater mixed with ashes and melted fats from the sacrificed animals, forming a natural soap. The maidens were the unwitting beneficiaries.

Lye, fat and water give five parts soap, one part glycerin. Glycerin is a natural emollient and an important part of soap. In modern commercial soap making processes,…

entered on 08/15/11 at 07:19 PM | read more »


The Economy is Bankrupt Because the Planet is Bankrupt

They hover around glowing flatscreens with the wringing of hands and gnashing of teeth. Numbers and readouts declare the prognosis grim. Blips and beeps, numbers blinking indicate things could get worse before they get better. Then again, the situation could even be terminal. Watchers wonder if life support is the last chance.

Are "they" doctors and nurses worrying about a patient in intensive care? Relatives watching heart monitors and respirators as a loved one struggles? No. The scene describes stock analysts, broadcasters and most of the rest of America watching CNN and FNN as the stock market heads downward. It’s not a human being they are worried about. Instead, it is the very real sickness that afflicts our…

entered on 08/08/11 at 06:22 PM | read more »


Planet Power 8/4

Greetings! Happy middle of the season of the Sun. Keep cool and enjoy the power and the love, as Venus is transiting Leo, hand-in-hand with the Sun, ’til August 21. The Fool Moon is in Aquarius on Saturday, August 13th, at three ’til 2 a.m. 

LEO (7.23-8.22)  Ahhhh … Time for you to look gooood! Here comes Venus, ’til the 21st. Pleasure is your treasure, whether it’s having a party for your friends or dealing love that never ends! You know how the MOJO knows… Plan something unique, unexpected and surprising for August 13th, the weekend after next. It’ll work for you, ’cuz you’re looking soooo good! Hey! You forget something?

VIRGO (8.23-9.22)  Oh, oh! Oh my…

entered on 08/03/11 at 10:22 PM | read more »


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Assumptions

Bo Pelini behaved as if he had coached his last game at Nebraska, based on his sideline and post-game decorum, or lack thereof. That was the...

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Attention to detail

If not for Sam Burtch, the most dramatic play of this Nebraska football season might never have happened.

If not for Burtch, Ron Kellogg III...

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Sack leader

As David Santos remembers it, Connor Cook was rolling out and he was pursuing the Michigan State quarterback when Nebraska teammate Randy Gregory...

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Planet Power: Nov. 21 - 27, 2013

Happy Thanksgiving. Let’s be nice to each other and cultivate warm thoughts. You are what you think…
—MOJOPOPlanetPower.com

i SAGITTARIUS...

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Planet Power: Nov. 14 - 20, 2013

This issue marks my 17th year here at The “READER.” Thanks to John, Eric, my beloved Carrie, et al., for all your help, encouragement and...

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Planet Power: November 7 - 13, 2013

The new Aquarian-Age astrology is/will be ruled by the planet Uranus (yeah, I’ve heard that joke before). Traditional astrology, prior to the...

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Planet Power: Oct. 31 - Nov. 6, 2013

Happy Halloween! Let your subconscious desires flow as the twilight fades into the black of the night of the year. Don’t fear the night. You have...

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The Scoop on Poop

There is an eye-catching scene in Bernardo Bertolucci’s magnum opus and Oscar-winning film, The Last Emperor. The movie details the life arc of the...

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Skin Deep

Our skin is the largest organ of our body. Skin contains, protects and functions on the outside and inside. That’s right. Technically, skin doesn’t...

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Chakras: Wheels on Fire

The name Albert Einstein remains one of the most recognizable in all of history. Charles Webster “C.W.” Leadbeater, not so much. Both men made names...

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Our Deadliest Addiction: Convenience

You know you’re addicted to something when you forsake logic and quality of life in order to acquire what you think you can’t live without. A crack,...

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