When you’ve been an Omaha bank for more than 150 years, you know the community and your customers like you know your family. That’s First National Bank. Founded in Omaha in 1857, First National Bank has been part of this city since the beginning.
With their new “Born and Raised” advertising campaign, First National Bank wanted to show some of that history, as well as show their pride in being a part of Omaha. The new campaign is meant to evoke a great sense of community pride between the bank, their employees and the people of Omaha. It also shows First National Bank’s understanding of the community and the people that live here.
“Our latest advertising campaign says a lot about the character, history and pride of First National Bank. It’s not about products or bank benefits. It’s about a bank that truly cares about the community and the people it serves,” said Dan O’Neill, president of First National Bank. “We wanted to demonstrate the connection we have with our local communities. We wanted to promote relationships before products. And we wanted to do both in a manner in which employees and community members alike would be filled with pride and passion for their hometown. The Omaha community is a great place, because it’s where our core values were born and have grown to become synonymous with what makes this a great city.”
In their long history, First National Bank has always prided themselves on contributing to the communities they serve. One way they give back is through sports sponsorships. First National is currently the official bank of the Nebraska Cornhuskers and has recently become the official bank of the Big Ten Conference.
One of the biggest ways they contribute to the community is by being an excellent employer. First National Bank, employs over 2,500 associates in the metro area. First National Bank has consistently been voted one of the “100 Best Companies for Working Mothers” by Working Mother magazine. Recently, they’ve received the Well Workplace Platinum Award from the Wellness Council of America and the Nebraska Governor’s Excellence in Wellness Award.
Since 1857, First National Bank has grown from one branch to almost 40 and from two employees to thousands – making them the largest privately owned banking company in the nation. They’ve also invested more than $300 million in downtown development and built the tallest building between Chicago and Denver. But despite all of this growth, First National Bank remains incredibly grounded in its roots. They’re just as proud to serve Omaha as they are to have been born and raised here.