Decades of experience, longstanding relationships with suppliers and a great location on Northwest Radial Highway (the perfect street for a tire business) are factors in Marion Tire Pros’ success, but it’s a reputation for truly outstanding customer service and unsurpassed business ethics that truly distinguish Marion Tire from the competition. Simply put, says wife and co-owner Sue Archer, “my husband Joe is a very honest man.”

Marion Tire has been family owned and operated since 1957 and second-generation owner Joe Archer has been involved in the tire business since he was 17 years old. The business model remains simple: stay small and sell big. The staff, besides the Archers, includes daughter Crystal on the sales and office side and a couple of technicians. Services range from selling and installing virtually any brand of new tires and rims plus standard related maintenance like repair, rotation and balancing. The staff at Marion Tire also has the connections to locate specialty tires like whitewalls for classic cars or enhance the hottest ride with custom wheels. “We can get just about any tire anybody would want,” Archer says. 

That extra level of service brings customers back year after year, something the Archers have certainly earned but never take for granted. 

“We appreciate their loyalty,” Archer says. 

Marion Tire Pros

5028 NW Radial Highway

Omaha, NE 68104


Subscribe to The Reader Newsletter

Our awesome email newsletter briefing tells you everything you need to know about what’s going on in Omaha. Delivered to your inbox every day at 11:00am.

Become a Supporting Member

Subscribe to and become a supporting member to keep locally owned news alive. We need to pay writers, so you can read even more. We won’t waste your time, our news will focus, as it always has, on the stories other media miss and a cultural community — from arts to foods to local independent business — that defines us. Please support your locally-owned news media by becoming a member today.

Leave a comment