From fun-sized wagon tires to massive monster truck tires – and everything in between – Marion Tire Pros annually rolls quite a few rubber spheres off of its lot on the serendipitously named Northwest Radial Highway.

Locally owned and operated for 59 years, Marion Tire Pros has rolled along on one simple axiom: “You have to be honest, and you have to treat your customers with respect,” said Sue Archer, who with husband Joe runs the family-owned business. That’s precisely how Marion Tire Pros has built long-lasting relationships that stretch decades.

Today, Sue and daughter Crystal run the front end of the shop, while Joe – who bought the business from his father and has worked at Marion since he was 17 – works in the back with two additional employees. Together, they place a lot of tires on Omaha-area cars and trucks. “But it all comes down to respect and honesty,” Sue said.

That’s just how Marion rolls.


5028 NW Radial Highway

Omaha, NE 68104


Subscribe to The Reader Newsletter

Our awesome email newsletter briefing tells you everything you need to know about what’s going on in Omaha. Delivered to your inbox every day at 11:00am.

Become a Supporting Member

Subscribe to and become a supporting member to keep locally owned news alive. We need to pay writers, so you can read even more. We won’t waste your time, our news will focus, as it always has, on the stories other media miss and a cultural community — from arts to foods to local independent business — that defines us. Please support your locally-owned news media by becoming a member today.

Leave a comment