Local Designer Spotlight: SnapSac

Let’s face it, many reusable bags aren’t stylish. In fact, most are fairly hideous. The trunk of my car is filled with royal blue, grocery store-branded bags that could never be used for any purpose other than transporting groceries. 

Enter local designer Lisa Vitale, the face behind Brand Hero Creative and Lisa Foster, Owner of reusable bag company 1 Bag at a Time.  “In initial conversations hearing Lisa Foster describe this initiative with such enthusiasm, determination and vision got me excited right off the bat,” stated Vitale. “I love working with clients who really believe in what they are doing and have authentic passion for their work.”

Through the vision of Vitale and Foster, the stylish and sustainable bag line known as SnapSac was born. The line officially launched last week at SnapSac.com, offering 6 styles of reusable bags made with 35% thicker fabric than average grocery bags.

In the past few weeks, SnapSac bags have made their way from Omaha to New York and beyond. They were used by both local designer Princess Lasertron at Omaha Fashion Week and at New York Fashion Week in the GBK gift lounge, as gift-filled “swag bags”.

When asked about her favorite bag from the collection, Vitale stated, “The Mega Tote” without hesitation. “This size was totally missing from the reusable bag market and offers such versatility. From my own personal grocery habits and research of others, I was amazed by the number of bags one needed to carry out their purchases. Instead of 4-5 smaller bags, one could load up one or two bigger bags comfortably.”

And while the environmentally-conscious mission behind SnapSac is hard to beat, the most attractive feature is their appearance. This season’s collection comes in lattice, zigzag and polka dot patterns in fashionably neutral shades like navy, white and yellow. With prices running from $1.99 to $9.99 a piece, these bags definitely live up to their motto: “SnapSac totes are the next evolution in reusable bags!”

Shoppers can visit SnapSac.com for free shipping on any purchase through September 30th, 2011.

Sarah Lorsung Tvrdik is a stylist, costumier, wife and freelance writer based in Omaha, Nebraska. Her style blog can be found at fashflood.com.

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