FASH FLOOD


While the swift sellout of the 400-piece Missoni for Target collection was a disappointment for many Omaha shoppers (the 72nd and Dodge Street store was all but cleared in five minutes), the newest designer collaboration announced by Target this week is quite unassuming in comparison. The Taiwanese American, Brooklyn-based designer known as Jason Wu built an early fan base in celebrities such as January Jones and Reese Witherspoon and is known as one of first lady Michelle Obama’s favorite designers.

Target released several clues via Twitter (@TargetStyle) before announcing the designer’s name in a teaser video including first looks at the upcoming collection. Wu told Women’s Wear Daily, “The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before.” The designer’s official twitter account (@MissWu_NY) tweeted that the collection will be released at Target on February 5th, 2012.

Attention local designers: There are less than two weeks left to submit an application to participate in the March 2012 Omaha Fashion Week shows. Upon application review those selected will participate in the next step of the application process, interviews with a panel of independent industry professionals.  Interviews will take place October 19th and 20th, with times and locations to be announced. Applicants must be available to interview on these dates in order for their application to be considered. The panel will make their final decisions based on these interviews and designers with the highest scores will be chosen to present their collections at the March 2012 shows. Designers can go to omahafashionweek.com for more information and all applications must be submitted by midnight on October 15th.

Middle and High school students interested in fashion should be on the lookout for educational opportunities added as part of the March 2012 shows, with additional information to be announced online soon.

Sarah Lorsung Tvrdik is a stylist, costumier, wife and freelance writer based in Omaha, Nebraska. Her style blog can be found at fashflood.com.


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