Dentist Office (Two-way tie) Readers’ Choice Best of the Big O: Horizon Dental Readers’ Choice Best of the Big O: Rainbow Dental Center A trip to the dentist doesn’t have to be a dreadful experience. That was Dr. Norman Sheldon’s belief when he opened Horizon Dental in July 1981. Sheldon, a California native, offers his patients a relaxed atmosphere with state-of-the-art dental technology. The practice also offers patients an added perk while sitting in the dentist’s chair: television. While undergoing an annual cleaning or occasional root canal, patients can comfortably watch their favorite program on a TV embedded in the ceiling above their heads. Although the television is a hit with patients, office manager Lisa Lucoff says she knows what prompted Omaha to vote for Horizon Dental. “The flexible scheduling,” she says. “We accept new patients, we have a 24-hour emergency service and if someone calls that morning, we’ll get them in that day.” Horizon Dental has two other dentists in the office, Amy Dietrich and Molly McCabe. Though the practice doesn’t offer sedation dentistry per se, it does offer nitrous oxide and benzodiazepine-derivatives (Valium, etc.) to assist those with dental procedure anxiety. Horizon Dental is equipped to handle traditional services including restoration and orthodontics. The practice also offers an array of cosmetic dentistry including veneers and teeth bleaching. “Above all, our ethics and morals keep us growing,” Lucoff says. “That’s important when you’re choosing a dentist. Our office has a high level of integrity and our employees are representative of that integrity.” For those with a serious case of dentophobia (fear of the dentist) full sedation may need to be considered. Luckily, Rainbow Dental Center offers an entire spectrum of sedation including oral and intravenous option. Rainbow also offers another great bonus: convenience. With six locations in Omaha and others throughout Bennington, Council Bluffs, Elkhorn and Blair, patients can be sure to find an office close to home. Although Rainbow employs over 19 dentists and several specialists, only two are responsible for its foundation: Dr. Kenneth Hagan and Terry Lanphier. Hagan and Lanphier opened the first Rainbow Dental Center office more than 25 years ago. Since then, they’ve been creating what fellow dentist Dr. Katy DiPrima calls “custom smiles.” “I think over all, our caring and compassion leads people to stay,” DiPrima says. “We offer a wide range of services and flexibility.” DiPrima says she believes the sedation dental services were also a big factor that led to Omaha voting for Rainbow. Whatever it is that them unique, Omaha thanks them with a big smile.


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