Dr. Jeffrey C. Popp knows about the tremendous amount of potentially harmful misinformation surrounding cosmetic surgery. The cosmetic and reconstructive surgeon, who’s been in practice since 1983, not only sees the online rumors and fallacies firsthand, he and his staff hear about them every day from their concerned patients.
Now Dr. Popp is fighting back with facts. He has created a growing library of videos that serve as an online resource center and a trusted source for clear, medically correct information. He details a spectrum of cosmetic and reconstructive procedures (including before-and-after photos), but also addresses patient expectations and potential side effects.
“It’s my belief that the more the patient knows about their problem and about their treatment options, and the pros and cons and the risks and complications and recovery, the better they’ll do,” he explains in one video.
The video library is the newest complement to the comprehensive Popp Cosmetic Surgery website, poppcosmeticsurgery.com, that includes abundant information and even a blog with a questions-and-comments section. It all supports Dr. Popp’s philosophy of encouraging patients to expand their knowledge before a procedure and even before the first consultation by doing research, putting together a list of questions for the medical team, and exploring their motivations and expectations by contemplating questions such as “Why do I want surgery?” and “Am I at the right point in my life for this type of procedure?”
The videos provide people with another channel to receive information, and because the very personable Dr. Popp appears in the videos, potential patients can also become acquainted with Dr. Popp virtually as well.
The first video introduces the Popp Cosmetic Surgery practice and facilities, which include a certified surgery center. Other early videos explain the “Popp Approach” to cosmetic surgery and take the viewer on a journey along the stages of cosmetic surgery from “thinking about it” to post-procedure results. Dr. Popp personally details how he guides patients through the first conversation about their concerns, and then how “It’s my job to apply the options as to how we correct those.”
Early videos cover some of the most requested procedures, including eyelid surgery and reconstruction; Exilis treatment, a non-surgical procedure that reduces fat and tightens loose skin; breast augmentation, CO2 laser skin resurfacing, otoplasty (ear pinning), neck lifts and neck liposuction. Dr. Popp has a knack, evident in the videos, for being able to take scientific medical terminology and explain it in layperson’s terms.
He has also added a video about his work treating veterans and training student doctors at the Veterans Administration Nebraska-Western Iowa Health Care System.
The video collection continues to grow.
Popp Cosmetic Surgery procedures include an array of surgical and nonsurgical face, breast and body procedures from the fairly well-known (facelift, liposuction, breast augmentation, abdominoplasty) to the latest (Emsella treatment for urinary incontinence, Latisse for eyelash enhancement, Exilis).
About half of the practice’s patients come in for cosmetic surgery and the other half for reconstructive surgery, Dr. Popp said. Both types of surgeries have their positives: it’s rewarding to help patients who didn’t choose to have surgery but need reconstruction for a variety of reasons from cancer to car accidents. He enjoys working with cosmetic surgery patients because those procedures are between him and the patient; no third party, such as an insurance company, is involved.
With his patient-centered “Popp Approach,” it’s no surprise that Dr. Popp was recently selected by the community for top honors as the 2021 Readers’ Choice for Cosmetic Surgery Practice. Patient care is a team effort, and the staff has built a reputation for courtesy and helpfulness, providing a level of care that gives patients confidence and makes them feel comfortable to return in the future. The clinic’s goal is to help patients realize and maintain a state of physical as well as mental wellness.
The credentials of the staff and health professionals of Popp Cosmetic Surgery are equally impressive. They are known for providing patients with the highest quality of cosmetic and reconstructive surgical care available, and they promote and maintain the highest level of medical proficiency.
Dr. Popp is board-certified in facial plastic surgery and general cosmetic surgery. He has the coveted title of Fellow in the following organizations: American Academy of Ophthalmology, American Society of Ophthalmic Plastic & Reconstructive Surgery, American Academy of Facial Plastic & Reconstructive Surgery, American Academy of Cosmetic Surgery, American College of Surgeons, American College of Oral & Maxillofacial Surgeons, and American Academy of Aesthetic & Restorative Surgery. He is also a member in good standing in the following organizations: American Society Of Liposuction Surgery Inc., Associate, European Society of Ophthalmic Plastic & Reconstructive Surgery, American Society of Cosmetic Breast Surgery, The International Society of Cosmetic Laser Surgeons, and EyePlastics®